The word 'Oshn' in bold white lowercase letters on a black background.
Two smartphones display an ocean-themed CBT app with fish and underwater scenery.

A new CBT-based, gamified digital app that helps young people lift low mood and manage low motivation by discovering & doing more of the things that truly matter to them.

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Logos of BFB Labs, University of East Anglia, and Innovate UK.

From BFB Labs, the makers of Lumi Nova (child mental health), a multi-award winning organisation.

A horizontal strip of various awards, nominations, and recognitions related to children's health and technology, including badges from NICE, Children & Young People Now Awards 2025, HSJ, AHSN Network, The National Children & Young People Awards, UK App Awards 2020, and Children's App of the Year 2020.

Based on Behavioural Activation, a core CBT technique

Diagram illustrating the cycle of depression and activity. On the left, blue circles depict the vicious cycle of depression with steps: feeling low or irritable, doing less out of life, and stopping doing things that matter. On the right, yellow circles depict the positive cycle of activity with steps: feeling better, getting more out of life, and doing more of what matters. An arrow labeled 'Behavioral Activation' points from the depression cycle to the activity cycle.

Behavioural Activation (BA) is a CBT-based therapy for depression, recommended by NICE, that breaks the cycle of low mood by helping people gradually increase engagement in rewarding, meaningful activities they've stopped doing, even without motivation ("action before motivation"). It's a structured, goal-focused technique involving identifying enjoyable activities, scheduling them, and tracking progress, often using workbooks and delivered by NHS practitioners to improve mood and energy. 

Brief BA is a shorter version of BA, adapted to support young people in a shorter timeframe.

A therapeutic and gamified experience

Smartphone screen displaying a values discovery app with icons representing different personal values, and text encouraging users to identify and act on their values.

Do more of what matters to you

Smartphone screen displaying a completed activity card titled "Creative Note" and a checkmark, and a question asking "Was this activity helpful?" with reaction options from Not Helpful to Very Helpful, and a "Next" button.

Watch your Oshn grow with you

Mobile phone screen displaying in-app rewards, with a colorful fish-themed graphic and confetti.

Discover your values

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A young man with curly hair wearing a lavender hoodie and gray headphones around his neck is sitting on a gray sofa, looking at his smartphone, in a bright living room with a large plant and a framed picture on the wall.

“I think it's quite a nice idea on how to get someone up and moving especially when you're very low and you don't want to do anything. Like I've been in that boat before, you just want to stay in bed, you can't get up, you can't do certain things but if you're kind intrigued in this story and you just want to see it progress like it'll give you some motivation to get up when sometimes people have no motivation to get up.”

Young person, 19